Right off the bat, the Verge is very eye catching and makes used of various visuals and popping colors against a black background on the homepage to standout. The purpose of the Verge is to study how the future of technology will change mainstream audiences. Therefore, the articles found are very up to date and target the tech savvy population with drop down tabs for things such as “tech” and “creators”.

They use many types of modality on their website in the forms of newsletters, podcasts and videos. Clicking the video tab on the menu bar will which actually just send you to their YouTube channel, but they also have videos all around the website that can be clicked and sent to the article that goes with the video.