1. Visual Communication: “Literacy means more than words, and visual literacy means more than play” (George 16).
Visual communication is more than just using visuals to complement a text or speech, it can be analyzed to draw specific conclusions of its own. With mass media growing rapidly, it is important to understand how to read and interpret visuals. Learning how to understand the components of visual literacy, such as composition and design, of visuals make stronger writers.

2. Cultural Theory: “They connected the visual arts very directly with the world of language” (George 23).
John Berger’s Ways of Seeing was seen was a breakthrough to many teachers that wanted to incorporate cultural theory. It was a way to argue the image’s analysis and to say that an image does not have a ‘fixed reality’, allowing visual a place in the classroom for discussions. Another example of this would be how William Costanzo reports film composition as an equal partner to writing, instead of a way to aid writing. It is important to realize that the visuals that are created hold value and can be view in the same sense as text.

3. Visual Argument: “Does make an overt claim, assertion, or proposition that draws particularly on comparison, juxtaposition, and intertextuality to offer the assertion to an audience for acceptance. But visual arguments do not need to be parodic” (George 29).
A visual argument is very similar to a visual parody, where there is a claim that then develops with the visual information given. George does not believe that a visual argument must be completely nonverbal, but it should be the main focus. The overall composition of the visual can be supported with literacy, such as how literacy and be supported with images.